Successful brand activation can be traced back to creative sales teams who were able to push through a thousand hypotheticals. Building the dynamic to make this sort of collaboration possible takes a great deal of passion because leaders have the responsibility of pulling out each team member’s best work by using the following techniques:
Know how to motivate your team members on both a collective and individual basis. Some people enjoy public recognition after completing a successful task or project while others may prefer the same recognition in a more personal setting. This also pertains to specific work styles. Being aware of the types of conditions in which each team member thrives is key.
Allow your team members to act as autonomous parts of the same machine. They will need guidance in goal setting, direction, and support, but give them the space to explore creative solutions both collaboratively and individually. Encourage questions and conversations, but try to avoid micromanaging.
Encourage all team members to take part in giving praise when it’s due. While providing recognition is always useful when warranted, collectively recognizing effort and achievement as a group builds morale and increases motivation to unite. Make it a part of your team culture.
Cristiane Namiuti is a marketing and brand development professional who has a passion for inspiring and motivating both external and internal teams to achieve the best results possible. She has served as a brand marketing manager for Unilever as well as numerous cosmetic companies such as O Boticário, Nazca Cosméticos, and Bare Escentuals.
A brand’s success speaks to the artfulness in which the story has been executed. Skillful marketing professionals know that at the end of the day, this is what sets you apart from your competition. Constructing a solid narrative traces back to numerous moving parts and signals that aim to, above all, garner consumer loyalty. The story is comprised of both spoken and non-spoken truths, a combination of facts and interpretations that enable the consumer to have an emotional connection. This includes the simplest elements, down to the color of the product packaging.
There are numerous opportunities and strategies to help potential consumers understand what the company stands for as well as the company’s values. Rather than relying on a simple explanation, sharing the story is all about differentiation, and it begins from the first moment when the consumer hears the brand’s name, visits a website, tests a sample product, and so on. This moment should be designed to prioritize the customer in every way possible, and that capacity hinges upon knowing what motivates your potential buyers. The vocabulary, the colors, the images, and the smells have the potential to evoke powerful responses that, in turn, help consumers want to continue telling the brand’s story in their own lives.
About the author:Cristiane Namiutiis a brand marketing and advertising professional. She has built and managed numerous brands with a variety of multinational corporations, such as Unilever and Bare Escentuals. She prioritizes creativity in the workplace and has won multiple marketing awards for her innovation and communications initiatives.