Three Digital Marketing Ideas For Startups On A Budget

By Cristiane Namiuti

Digital marketing has become increasingly important in the modern business environment; recent studies show that 67% of consumers are influenced by what they see online and 81% of shoppers conduct research before committing to purchases. While large companies have the resources required to capitalize on these facts and trends, smaller businesses need to keep a tighter rein on their funds. This means that their digital marketing campaigns often need to be done on a budget. However, there are many creative / alternative ways to take advantage of these opportunities without breaking the bank:

Commit to Social Media

Many businesses make the mistake of setting up social media pages and then leaving them to stagnate. Your profiles act as a means for you to communicate your brand messages directly to your consumers, while also offering people the opportunity to speak to your company.

You can also use social media to share content that will establish you as an authority in your field and to conduct market research. Most importantly, setting up profiles is free on most social media sites, which means this is a digital marketing strategy that requires a time investment, rather than financial resources. Keep your profiles active by engaging with those who interact with them, offering more reasons for consumers to visit and share them.

Consider Pay-Per-Click

Many small businesses do not have the resources required to engage in full search engine optimization with the aim of having their websites rank organically for desirable keywords. Such campaigns are costly and often take a long time to come to fruition, especially if your competition is fierce. Pay-Per-Click (PPC) advertising is a way to increase your brands exposure on search engines and other platforms. Google Ads are the most prominent PPC structures.

They offer users the opportunity to build advertisements based around their websites and products. Companies pay a certain amount to have their ad ranked for desirable key terms, with this sum being dependent on factors like the quality of the ad, the competition in the industry and how highly the company wishes to rank. You will have full control of the amount of capital you commit to your campaign and can target it to specific audiences.

Connect With Influencers

Establishing authority in your industry will allow you to influence consumer opinions. You can do this online by connecting with key figures in your industry. LinkedIn offers ample opportunity to follow, emulate and connect with authoritative sources. Use your online presence as a means to network and you may generate opportunities for your company and build exposure for your brand.

About The Author – Cristiane Namiuti is a marketing professional skilled at leveraging digital outlets in her integrated marketing campaigns.

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Four Ideas for Promoting Innovation In The Workplace

By Cristiane Namiuti
Innovation in the workplace is often stifled by a desire to see productivity increase above all else, which can lead to creative individuals feeling as though their contributions are not appreciated. To avoid this situation, companies need to actively promote innovative thought. Here are some tips on how to do that:

Cristiane Namiuti

Engage Employees
If employees do not feel connected to their places of work, they are less likely to commit time to coming up with new ideas that may benefit their companies. To counter this, companies need to keep their employees informed about the latest developments, whether this involves changes in internal structures or new products that are going to be soon introduced to the public. By encouraging active participation and employee engagement, businesses can gain access to ideas that their specific teams may not have considered.

Many companies incentivize high performance in what are considered practical areas. This is most commonly seen in the sales environment, where salespeople are rewarded based on the volume or quality of their sales. Similar plans need to be put in place to let creative thinkers know that they play just as important a role in the company. By offering incentives, such as internal recognition for creative thinking, companies give employees more reason to think outside the norm. A key component of this is that businesses should also avoid punishing people for ideas that don’t take off. Not every new concept will be a winner and punishing those that fail discourages an innovative work environment.

Accept Risk
To follow on from that previous point, companies must recognize that risk will always be attached to innovation. Trying something new is intimidating, particularly for businesses that have experienced success with established or traditional methods. This can result in a lack of tolerance for new ideas or, more accurately, little tolerance for the risk involved in exploring new concepts. This discourages creative thinkers and may prevent them from introducing new ideas to senior management. The company needs to support help its employees and help them feel confident to explore and present new ideas in spite of the risk of failing. Because as long as everyone can learn from each failure, failure breeds success. As IBM’s Thomas Watson said: “The fastest way to success is to double your failure rate.”

Focus On Action
Innovation is only effective if the company puts plans in place to follow up on the ideas presented. This requires dedicating time and resources to the exploration of new ideas, their feasibility and how they can be implemented so they stay in-line with the business’ brand strategy and marketing goals.
About The Author: Cristiane Namiuti is a brand marketing professional with more than ten years of experience managing consumer brands for companies like Unilever and Bare Escentuals.


Cristiane Namiuti – Healthy Living with Attainable Goals

By Cristiane Namiuti

Understanding the process of living a healthier life can be dizzying with the barrage of weight-loss programs, diet plans, exercise regimens, and so on. Luckily, with just a few small and meaningful steps, we can create significant changes in our body chemistry that promote weight loss, stress reduction, and an overall better quality of living.

Devote a small portion of each day to exercise. This can include walking to work, biking to the grocery store, or twenty minutes lifting weights at the gym. Whatever your preferred form, make sure to move your body every day.

Cut down on sugar. In high quantities, sugar can cause energy levels to spike and crash. The crashes can be difficult to push through, and the body’s natural response is often to consume more sugar or caffeine to “re-stabilize.” This includes natural sugars, too. Consuming five or six pieces of fruit or numerous glasses of juice in one day has the same effect. Opt for one piece of fruit and a glass of water instead.

Consider getting a blood panel done by your doctor to see what sorts of supplements might be of use to you. It’s difficult to know exactly what your body needs because we don’t always show noticeable symptoms in regard to a specific deficiency.

About the author: Cristiane Namiuti is a marketing professional who is devoted to helping people live healthier and happier lives both inside and outside of the workplace. She is currently building a technology startup in collaboration with the Butler Venture Accelerator Program at Babson College.

Cristiane Namiuti – A Guide to Supporting Strong Sales Teams

By Cristiane Namiuti

Successful brand activation can be traced back to creative sales teams who were able to push through a thousand hypotheticals. Building the dynamic to make this sort of collaboration possible takes a great deal of passion because leaders have the responsibility of pulling out each team member’s best work by using the following techniques:

  • Know how to motivate your team members on both a collective and individual basis. Some people enjoy public recognition after completing a successful task or project while others may prefer the same recognition in a more personal setting. This also pertains to specific work styles. Being aware of the types of conditions in which each team member thrives is key.
  • Allow your team members to act as autonomous parts of the same machine. They will need guidance in goal setting, direction, and support, but give them the space to explore creative solutions both collaboratively and individually. Encourage questions and conversations, but try to avoid micromanaging.
  • Encourage all team members to take part in giving praise when it’s due. While providing recognition is always useful when warranted, collectively recognizing effort and achievement as a group builds morale and increases motivation to unite. Make it a part of your team culture.

Cristiane Namiuti is a marketing and brand development professional who has a passion for inspiring and motivating both external and internal teams to achieve the best results possible. She has served as a brand marketing manager for Unilever as well as numerous cosmetic companies such as O Boticário, Nazca Cosméticos, and Bare Escentuals.


Cristiane Namiuti – The Importance of Painting the Brand’s Story

By Cristiane Namiuti

A brand’s success speaks to the artfulness in which the story has been executed. Skillful marketing professionals know that at the end of the day, this is what sets you apart from your competition. Constructing a solid narrative traces back to numerous moving parts and signals that aim to, above all, garner consumer loyalty. The story is comprised of both spoken and non-spoken truths, a combination of facts and interpretations that enable the consumer to have an emotional connection. This includes the simplest elements, down to the color of the product packaging.

Cristiane Namiuti
Cristiane Namiuti

There are numerous opportunities and strategies to help potential consumers understand what the company stands for as well as the company’s values. Rather than relying on a simple explanation, sharing the story is all about differentiation, and it begins from the first moment when the consumer hears the brand’s name, visits a website, tests a sample product, and so on. This moment should be designed to prioritize the customer in every way possible, and that capacity hinges upon knowing what motivates your potential buyers. The vocabulary, the colors, the images, and the smells have the potential to evoke powerful responses that, in turn, help consumers want to continue telling the brand’s story in their own lives.

About the author: Cristiane Namiuti is a brand marketing and advertising professional. She has built and managed numerous brands with a variety of multinational corporations, such as Unilever and Bare Escentuals. She prioritizes creativity in the workplace and has won multiple marketing awards for her innovation and communications initiatives.


Make the Effort to Build a Credible Brand

By Cristiane Namiuti

Building a credible brand takes a lot of time and effort. While large multinationals like Apple and Nike seem to make it easy, they’ve invested significantly into building brands that people can identify with easily. As a business manager, building to that type of level is a worthy goal, but you have to know that it’s all about making the right moves. As someone looking to establish a strong brand, consider the following aspects.

What’s unique about you?
In a competitive marketplace, you will be constantly battling other businesses for the market’s attention. Some brands have found ways to set themselves apart from the competition. Many other brands, however, have resorted to copycat techniques to survive.
Recognizing what makes you unique is important if you want to remain distinct from the competition. Figure out what it is about your product/service that’s different from the rest, what sets you apart.

What kind of message do you convey?
Unknowingly, many brands engage in “strings attached” kind of messaging. Messages to the tune of “I’m the best in the market, buy from me only,” or “All the other folks don’t know what they’re talking about, I do,” and so on, are more about sales than communicating value. Sure, you want the target market to purchase from you, and it’s a good way to generate business, but it doesn’t have to be the message all the time. Rather, distribute useful and informative content that will spur the audience to know more about you.

About the author:
Cristiane Namiuti is a brand marketing professional who has successfully launched dozens of consumer brands and products. Her projects have generated business growth for small business, startups, and large corporations like Unilever.

The Benefits of Mobile Technology

By Cristiane Namiuti

Cristiane Namiuti is a brand marketing professional who has a strong interest in mobile technology and its impact on our lives. She believes that mobile technologies are changing how consumers interact with businesses. Indeed, the use of mobile technologies and devices is shaping consumer preferences and behavior. The massive adoption of these technologies has led many business managers to rethink and recreate their ways to position their brands for maximum benefit.

As a result, mobility must be part of a brand’s technology agenda in current time. In a business context, managers have to think through the context and complexity of information required to be accessed through mobile technology. Mobile technology is fast-moving and requires a constant update of information that is published. This fast-paced environment has made it essential for brands to work on content creation and optimization.

The use of mobile devices such as smartphones, tablet computers, and laptops has made it easier for workers to collaborate and for the business to communicate with employees, vendors, and customers. Additionally, mobile technology has allowed staff to work remotely. Whether it’s answering email from home or submitting a report while traveling to a meeting, mobile devices have made it easier to keep in touch and be productive.

Lastly, mobile devices have the ability to change the way a company does business. New technology can foster innovation in products and services, efficiency in the workplace, and boost overall value to clients.

Cristiane Namiuti has more than 10 years of experience in building and managing top consumer brands. She lives in the San Francisco Bay Area and holds an MBA in entrepreneurship from Babson College in Wellesley, MA.